“In an industry of arguably the most creative, most innovative people, we’re still locked in an old model – and we can’t get out of it. It’s insanity in the sense that your behaviour, and our behaviour, defies logic.”—Clive Sirkin. Kimberly-Clark CMO. (via peterspear)
Business has always been about making money and it still is. What is now becoming increasingly clear is that the best strategy for making money is to be an ally with civil society. When everything a company does and says conveys that they “care and want for the wellbeing of others as they do their own” they are simply employing the most effective strategy for doing what they want to do – make money.
Alexis de Tocqueville called it “self-interest properly understood” by which he meant that you pursue your own self-interest in a way that does not impede others from pursuing their self-interests. Nobody wants to deny companies the right to pursue their own self-interest – they just have to do in a way that does not harm others. Simple.